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Turn on, Tune in and Crank Up Social Media Listening for Product Management

by Admin on 11. Oct, 2010 in Organizational integration, Social media monitoring & analysis, Understanding social media monitoring & analytics, Webinars

A webinar by Overtone
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Case Study 2

by Admin on 29. Sep, 2010 in Case Study, Social CRM

Case Study 2
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case study

by Admin on 29. Sep, 2010 in Case Study, Social CRM

case study
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Testing

by Admin on 29. Sep, 2010 in Analytics, Social CRM

testing
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Engaging The Influencer on Twitter

by Admin on 07. Sep, 2010 in Articles/posts, How-to, Identifying & ranking influencers, Influence Marketing, Material Type, Mktg. to, with, through influencers

There is a great misunderstanding that just because someone is popular it makes them influential. This couldn’t be further from the truth on Twitter. When it comes down to making sure your message is heard and ensuring that it spreads amongst your target audience, you have to engage with the right people at the right time with the right message. A post by Jonny Brentwood on Freshbusinessthinking.com
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Eight Tools to Help You Manage Social Media Content Overload

by Admin on 07. Sep, 2010 in Articles/posts, Material Type, Monitoring & analysis platforms, Social media monitoring & analysis

A brief review of eight top social CMS tools: ObjectiveMarketer, BuddyMedia, Vitrue, Ripple6, Spredfast, TubeMogul, CoTweet, and HootSuite. A post by Clay McDaniel on MarketingProfs.
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Rising Stars: Maria Ogneva on Scaling Social Media

by Admin on 07. Sep, 2010 in Articles/posts, Material Type, Organizational integration, Social media monitoring & analysis, Understanding social media monitoring & analytics

Paul Greenberg starts by profiling rising star Maria Ogneva from Attensity. He then looks at some issues to think through as you scale four areas in your operations to deal with the evolving social business climate: your listening and analytics, your social CRM program, your human resources, and your technology. Greenberg is author of “CRM at the Speed of Light: Essential Customer Strategies for the 21st Century.””
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Vocus Offers a Comprehensive Brand and Topic Monitoring Platform for PR Professionals

by Admin on 07. Sep, 2010 in Articles/posts, Material Type, Monitoring & analysis platforms, Social media monitoring & analysis

Bill Ives follows up on a review of the Vocus brand and topic monitoring platform which he wrote in April 2010. The Vocus Web monitoring is designed specifically for PR professionals. In near real time, Vocus covers traditional media, social media, and looks at blogs as a separate category from the rest of social media. Blog content tends to be more developed and comprehensive that the quick reactions often found in . . .
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Social Media Monitoring: Demystified

by Admin on 07. Sep, 2010 in Articles/posts, Getting started, Material Type, Social media monitoring & analysis, Understanding social media monitoring & analytics

One of the major trends on the web over the last few years has been the emergence of Social Media Monitoring Tools – applications which allow companies to monitor the conversations taking place about their brand or marketplace across different social media platforms; who is saying what, where on the social web. This post is the first of a series of articles where the author will be exploring these Tools and . . .
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4 Things You Need to Know About Influence

by Admin on 03. Sep, 2010 in Articles/posts, Influence Marketing, Material Type, Understanding influence marketing

Tamsen McMahon outlines 4 parameters that define influence: influence is simple which makes it complicated, influence is contextual, influence is the product of reach and authority, and.. (most) influence is invisible.
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Ads API Profile: Marin Software Provides Audience Segmentation Across Facebook and Paid Search

by Admin on 02. Sep, 2010 in Articles/posts, Material Type, Monitoring & analysis platforms, Social media monitoring & analysis

Facebook’s performance advertising system lets buyers target users based on identity, location, interests, and Facebook connections, but it doesn’t provide the control to utilize these targeting parameters on a large scale. To allow companies to build more powerful tools for designing and managing ads, Facebook released an Ads API last fall. One company offering a tool which make it easy to create segment-targeted ads and optimize for specific metrics is Marin . . .
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5 Ways to Get The Support of Social Media Influencers

by Admin on 02. Sep, 2010 in Articles/posts, How-to, Influence Marketing, Material Type, Mktg. to, with, through influencers

A post by Sam Rosen in Social Media Examiner. It’s the Holy Grail of interactive marketing: getting “social media influencers” — the ones with the voice and the reach, the ones to whom everyone else listens — to endorse and promote what you’re doing. His company managed to inspire 60 such influencers to participate in an event called The Influencer Project, and they took it upon themselves to help spread the . . .
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The Importance of Knowing How to Use Web Analytics Tools

by Admin on 02. Sep, 2010 in Articles/posts, Material Type, Social media monitoring & analysis, Understanding social media monitoring & analytics

The commercial benefits of web analytics are dependent on the quality of planning and level of effort spent asking the right questions and then interpreting data and information. The author is not denigrating the importance of conversion optimisation, just saying that web analytics is a much bigger picture. Web analytics gives you the what, voice-of-customer data overlays the why. By blending intelligent data analysis with continuous customer feedback, website owners can . . .
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BuzzFeed Opens Up Access to Its Viral Dashboard

by Admin on 02. Sep, 2010 in Articles/posts, Material Type, Monitoring & analysis platforms, Platform upgrades, Social media monitoring & analysis

BuzzFeed, which tracks online topics that have gone viral, is offering a version of the analytical dashboard it uses to monitor the spread of Internet “memes” to any website, brand or publisher that wants to track the popularity of their content. To demonstrate the dashboard’s features, BuzzFeed — which is run by viral marketer and Huffington Post co-founder Jonah Peretti — has opened up its own internal version of the tool . . .
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Actionable Analytics for Your Social Media efforts

by Admin on 02. Sep, 2010 in Articles/posts, Material Type, Measurement & analysis, Social media monitoring & analysis

Beth Kanter develops the idea of SpreadsSheet Aerobics. Spreadsheet aerobics is actionable data. What does this mean? Measurement should inform specific decisions and/or actions, do not measure everything, but do measure what is most important to your objectives. And the data you gather should help you learn.
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How to Use Social Media Monitoring Tools for Outreach Marketing

by Admin on 02. Sep, 2010 in Articles/posts, How-to, Linking with business objectives, Material Type, Social media monitoring & analysis

According to Joe Hall in SearchEngineLand, when using social media monitoring tools to aid outreach marketing, choosing your keywords and targeting the right audience goes hand in hand. He likes to break his keywords down into two sets, primary keywords and secondary keywords. Primary keywords are terms that are directly related to the industry that you are in. For example, if you sell cat food, then you would use “cat food” . . .
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The Marketers’ Guide to Social Media Monitoring

by Admin on 02. Sep, 2010 in Articles/posts, Linking with business objectives, Material Type, Social media monitoring & analysis, Understanding social media monitoring & analytics

Alistair Leathwood, managing director of FreshMinds Research, explains how social media monitoring can open up new doors for brands to understand their consumers. According to him, in the hands of an experienced researcher, the opportunities that social media monitoring opens from both a qualitative and quantitative perspective are huge. You can use social media monitoring to help understand everything from category choices to the lifestyles of different segments and look at . . .
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Untangling The Social Web

by Admin on 02. Sep, 2010 in Articles/posts, Material Type, Social media monitoring & analysis, Trends, Understanding social media monitoring & analytics

Broadening data mining to include analysis of social networks makes new things possible. Modelling social relationships is akin to creating an “index of power”, says Stephen Borgatti, a network-analysis expert at the University of Kentucky in Lexington. In some companies, e-mails are analysed automatically to help bosses manage their workers. Employees who are often asked for advice may be good candidates for promotion, for example. Ellen Joyner of SAS, an analytics . . .
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Will CRM Systems and Listening Tools Become One and the Same?

by Admin on 01. Sep, 2010 in Articles/posts, Influence Marketing, Material Type, Trends

Jacob Morgan, Principal of Chess Media Group, argues that the separation of “listening tools” and “CRM systems” will not last much longer.  We have seen a few acquisitions such as Jive acquiring Filtrbox, Lithium acquiring Scout Labs, Meltwater acquiring Buzzgain, Attensity acquiring Biz 360, and others.  We haven’t  seen CRM companies acquire listening tools (have we. With the recent focus and announcement at the CRM Evolution conference that analytics is the . . .
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Influencing the Influencers Is Only the Beginning

by Admin on 01. Sep, 2010 in Articles/posts, Identifying & ranking influencers, Influence Marketing, Material Type, Mktg. to, with, through influencers

Finding the influencers and offering free stuff (be it coupons, test drives or entertainment) is only the beginning. As Brian Solis puts it, “Recognition is a start. Reward is a gesture. Engagement and reciprocity is how we christen relationships.” According to the author, this means identifying contexts that resonate with the audience, using your audience’s preferred media platforms to engage with them, and giving back.
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Playing with the Recorded Future Analytics Platform

by Admin on 01. Sep, 2010 in Articles/posts, Material Type, Monitoring & analysis platforms, Social media monitoring & analysis

Recorded Future is akin to Adaptive Semantics and Crimson Hexagon in that it creates structure and meaning from unstructured data using a combination of machine learning and custom programming. A review of this platform by Marshall Sponder from WebMetricsGuru
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Alterian Acquires Intrepid, An International Social Media Analytics Firm

by Admin on 01. Sep, 2010 in Articles/posts, Industry news, Material Type, Social media monitoring & analysis

Alterian a leader in customer engagement technology and solutions, tannounced that it has acquired Intrepid, an international market research and social media analytics consultancy. The acquisition further strengthens Alterian’s market leadership position in social media marketing, and its application to the mainstream marketing mix. Intrepid is a consulting business with a heavy focus on providing insights using social media data, enabling social media to be integrated as a core element of . . .
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6 Reasons for Monitoring Social Media

by Admin on 31. Aug, 2010 in Articles/posts, Linking with business objectives, Material Type, Social media monitoring & analysis, Understanding social media monitoring & analytics

This post on the Actionly blog offers 6 reasons: listen and engage with customers, manage your reputation, find leads for your business, monitor your competition, do product research and measure your engagement.
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What Tools Are You Using for Listening, Engaging, and Social Media Management?

by Admin on 31. Aug, 2010 in Articles/posts, Free & almost free tools, Material Type, Monitoring & analysis platforms, Social media monitoring & analysis

Based on the discussion threads in her Facebook page, Beth Kanter has updated her mega list of tools in her social media listening and engaging instructional wiki. “In reflecting over the past three years, the definition of listening tools has broadened beyond “monitoring” or “research” to include several categories: social media engagement management, analytics, influencer identification, and social network analysis.” Kanter discusses a few tools that she has tested.
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The Complexities of Social Media Monitoring for PR Agencies

by Admin on 30. Aug, 2010 in Articles/posts, Material Type, Social media monitoring & analysis, Understanding social media monitoring & analytics

According to Alex Erasmus at Bullet Points, it is not essential for all brands to track and respond to every online mention. There is nothing wrong with responding, but it’s simply too time consuming for many New Zealand companies to do this and add extra value for customers. It comes down to a question of resourcing. Speaking of resourcing, he says, here is an interesting run-down of five tools to manage . . .
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The Problem with Influence

by Admin on 29. Aug, 2010 in Articles/posts, Influence Marketing, Material Type, Understanding influence marketing

Fast Company launched a contest to find the most influential people online. The prize for “these” influencers is that the winners get their photo in Fast Company in varying sizes according to who is more influential (aka has more votes). The more influence, the larger your photo. The only problem is that this has nothing to do with influence. It does however, have everything to do with duping friends, followers, and . . .
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Why Buzz Monitoring Tools Have Different Results

by Admin on 29. Aug, 2010 in Articles/posts, Material Type, Social media monitoring & analysis, Understanding social media monitoring & analytics

When people use tools for monitoring social media content, such as Brandwatch, Radian6 or our own Smesh technology, they expect that the different tools should all produce very similar or identical results for any given term being monitored and are a bit surprised when they don’t. Different platforms are not all looking at the same content and will frequently produce differing results.
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Anticipate & Manage Change with Business Analytics

by Admin on 28. Aug, 2010 in Material Type, Presentations, Social media monitoring & analysis, Trends, Understanding social media monitoring & analytics

A presentation by Ashit Panjwani, Executive Director, SAS India. Panjwani reviews the evolution of analytics from descriptive to predictive. The “old” analytics relied on alerts, Ad hoc reports, and OLAPs, the new analytics relies on predictive modeling, forecasting, statistical analysis and optimization.
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Social Media Dashboarding and Web Journal: Marshall Sponder

by Admin on 27. Aug, 2010 in Articles/posts, Material Type, Social media monitoring & analysis

Sponder reviews a recent post on Social Media Dashboarding and addresses his own issues with various monitoring platforms that he has tried. Most platforms, he says, were created for listening, not for measurement. SAS may be the sole exception. . . .
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